Iconic Branding


Companies define their existence with brand. It allows them to demonstrate what they're really about, what makes them special and what distinguishes them from their competitors. Done right, it gives them an edge, and that very edge was exactly what Annabelle Herrera Interior Design needed. After a consultation and some inspirational ideas from  

Annabelle herself, it was only a matter of time before she was on the grid with a new, visually appealing identity. Uncovering Annabelle's inspirations and the personality of her company was an important first step in creating an authentic new brand. We then moved to concepts, sketches and more sketches! As the sketches were refined and 

polished, they smoothly developed toward the final result. By combining the right images, textures, and moods, a unique and iconic brand was born. With this brand, we created a stationary package and a digital logo for annabelleherrera.com so Annabelle could show the world the true shining personality of her business.